Yiting Erin Hsieh

Yiting Erin Hsieh has a strong background in digital marketing and product marketing. Yiting Erin started their career as a Senator for Undeclared Majors at the Associated Students of Sonoma State University in 2016. Yiting Erin then worked as a CubeSat Student Project Manager and Residential Advisor and Student Assistant at Sonoma State University.

In 2019, Yiting joined Cortado as a Social Media and Content Marketing Intern, where they created online content for social media platforms and supported brand awareness efforts. Yiting Erin also provided feedback to marketing leaders and contributed to product development.

Later, Yiting worked as a Marketing Associate at Biolytic Lab Performance, Inc., where they focused on building brand and product awareness through digital marketing campaigns, lead generation, email marketing, and website redesign.

From 2021 to 2022, Yiting worked as a Digital Marketing Specialist and then as a Digital Marketing Manager + Product Marketer at Trifo. In these roles, they were responsible for product marketing, including developing marketing plans, designing landing pages, managing paid ads, conducting product research, managing social media agencies, and overseeing e-commerce website redesign. Yiting Erin also led SEO efforts and created successful email marketing campaigns.

Currently, Yiting holds the position of Marketing Manager + Product Marketer at Flexiv Ltd., starting in 2023.

Yiting Erin Hsieh pursued their education at Sonoma State University from 2014 to 2019. During this period, they obtained a Bachelor of Science (BS) degree in Business Administration with a concentration in Marketing and Management. In addition to their formal education, Yiting also obtained a Google Ads Search Certification from Google in October 2021.