Mats Lidgren

Mats Lidgren serves as a Yield Manager at Flightradar24 AB since October 2019, where responsibilities include optimizing revenue across mobile and web platforms through a data-driven approach and leading programmatic monetization efforts. Prior experience includes prominent roles at Custos Group and Metro Sverige from 2000 to 2019, focusing on ad operations and business development aimed at increasing revenue streams. Earlier career stages involved graphic design roles at Originalverkstan and Skanska, where Mats Lidgren contributed to branding and project coordination, showcasing a diverse skill set that spans digital monetization and creative design.