Karyn Franzen

Karyn Franzen has extensive experience in qualitative market research, particularly within the pharmaceutical and biotech industries. Karyn served as the Research Director at Flince Research + Design from 2010 until retirement, specializing in market research and marketing strategy development workshops. Prior experience includes running Karyn Franzen Associates, where an independent marketing strategy and qualitative research practice was developed for various sectors including healthcare and financial services. Karyn's freelance roles, notably at Harris Interactive and Strategic Marketing, further emphasized expertise in qualitative moderation. Prior positions include managing significant market research projects at Abt Associates and directing marketing efforts at Elderhostel. Karyn holds an MBA from Boston University and a BA from the University of Wisconsin-Madison.