Guillaume Buat - Menard

Head Of Digital Transformation at Flipside Group

Guillaume Buat-Ménard is the Director of Digital Transformation at Flipside Group, where he leads the Digital Transformation practice. He is also the co-founder of easyBacklog, a backlog management product, and has held various leadership positions at companies such as Aqueduct, TMW Unlimited, Proximity London, and Deepend. With a background in technology and a Master's degree in Mechatronics, Robotics, and Automation Engineering, Guillaume is skilled in driving digital transformation, building and leading technology departments, and ensuring successful outcomes in various projects and agencies.

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Flipside Group

We are Flipside, a creative digital agency specialising in high-impact design & technology projects. We don’t preach about the transformational power of tech, we make it a reality. We get what seems like the impossible. Done. Flipside is a part of the Weber Shandwick Collective, with an 100-strong team of mobile, XR and digital experts based between 2 studios in London and New York. We work across digital transformation, digital product development, AR/VR, marketing and analytics. We work in that sweet spot where strategy and creativity meets high-tech delivery.