Orlando Baeza

CRO & CMO at Flock Freight

Orlando Baeza is the Chief Marketing Officer at Flock Freight. Orlando has previously held the position of Chief Marketing Officer at Medable, Inc from October 2021 to May 2022, and at Kajabi from March 2020 to October 2021.

At Kajabi, Orlando was responsible for building and scaling the dynamic Marketing function that drove the company's hyper-growth. Orlando built a team of over 35 members that included departments for Growth, Content Marketing, Product Marketing, Brand Marketing & PR, and Experiential Marketing, as well as a fully staffed in-house Creative team. Under Orlando's leadership, monthly spend on marketing grew from tens of thousands of dollars to over 1 million, while maintaining an efficient CAC throughout to fuel the business' growth. Orlando also launched Kajabi's first-ever brand campaign with 'Get Out Of Your Own Way', which outperformed even their previous best performing performance marketing assets on digital.

Orlando has also held the position of Chief Marketing Officer at Monday Night Mentorship.

Orlando Baeza attended Bryant University, where they received a BA in Business Management and Business Marketing. Orlando also minored in Legal Studies.

Their manager is Oren Zaslansky, CEO & Founder. They work with Chris Pickett - Chief Strategy Officer, Peter Frys - VP, Operations, and Melina Fairleigh - SVP, People.

Org chart

Timeline

  • CRO & CMO

    Current role

  • Chief Marketing Officer

View in org chart