Meghan Blewitt

Meghan Blewitt has been working in e-commerce and digital marketing for over ten years. Meghan started their career as a resident counselor at King's College, before moving into the equestrian industry with JPC Equestrian. Meghan then took on a role as associate marketing manager before eventually finding their way to CSS Industries, Inc. as their director of digital marketing.

At CSS Industries, Meghan was responsible for the planning, development, and launch of new wholesale and consumer retail websites. Meghan oversaw partnerships with vendors to ensure website upgrades were properly implemented and tested, including mobile-friendly websites and addressing speed performance issues. In addition, Meghan created strategic marketing plans to grow web sales through SEO, PPC, email marketing, and social media campaigns. Utilizing Google Analytics and internal reporting, they compiled annual, monthly, and daily reports to monitor and analyze KPIs. Meghan also partnered with marketing and sales teams to coordinate data development for all web projects, including product copy, editorial content, and images. Lastly, they supervised and mentored other members of the web team to ensure meaningful contributions to the marketing team.

In February 2021, Meghan left CSS Industries to take on the role of director of e-commerce at FloraCraft.

Meghan Blewitt has a Master of Arts in Communications from Marist College and a Bachelor of Arts in Marketing from King's College.

They are on a team with Amy Steidl Olson - Director of Product Development, Phil Gable - VP of Extrusion, and Steve Carlson - COO. Meghan Blewitt reports to Eric Erwin, President & CEO.