Rich W.

Head Of Product Marketing at Florence Healthcare

Rich W. has a diverse work experience spanning various roles and industries. Rich began their career at DermAvance and Joonbug.com as a marketing intern before becoming a recruiter at Anchor Staffing. Rich then co-founded AllSprtz Inc, where they directed the overall strategy and operations of the company. Rich later joined Greene, Tweed as a Sales Support and Customer Relationship Management Business Analyst, driving revenue growth and implementing a cloud-based CRM platform. At PRA Health Sciences, Rich served as a Product Marketing Specialist, leading successful rebranding efforts and launching the company's first Asia/Pacific-based social media account. Rich then worked at Wirecard as an Acquisition & Product Marketing Manager, achieving significant improvements in lead conversion, deal velocity, and revenue growth. Following this, Rich joined InstaMed, a J.P. Morgan company, where they held roles such as Vice President Product Marketing and Team Lead/Manager, successfully executing go-to-market strategies, launching new products, and driving customer acquisition. Currently, Rich serves as the Head of Product Marketing at Florence Healthcare, where they have already made significant contributions to increasing ARR and launching a new product packaging strategy.

Rich W. holds an Master of Business Administration (M.B.A.) degree in Marketing from Saint Joseph's University, which they earned from 2015 to 2017. Prior to that, they obtained a BSBA degree in Marketing and Business Communication from Nichols College, where they studied from 2006 to 2010. Their primary education was completed at Boyertown High School, where they received their High School Diploma in 2006. Additionally, Rich W. has obtained certifications in Digital Marketing and Selling Ideas from The Wharton School in 2017, although specific months of completion are not provided.

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Previous companies

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Timeline

  • Head Of Product Marketing

    February, 2022 - present

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