The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s $111.7 billion hospitality industry which represents 1.4 million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through SafeStaff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.

Hotels & Hospitality

Restaurants

Florida Restaurant & Lodging Association (FRLA)

Carol Dover

Scott Gaddis

Chip Bone

Victor Konters

Tommy Toth

Samantha Padgett

Ashley Jackson

Ashley Chambers

The Communications and Marketing team at the Florida Restaurant & Lodging Association plays a vital role in promoting the association's initiatives and enhancing its visibility within the hospitality industry. This team develops targeted marketing campaigns, manages public relations efforts, and creates engaging content to inform and educate members and the public about industry trends, advocacy efforts, and professional development opportunities. By effectively communicating the association's mission and values, they help to strengthen member engagement and support the overall growth of Florida's hospitality sector.

Communications and Marketing

Administrative Support

Training and Development

Communications and Marketing

About

Team members

Other teams at Florida Restaurant & Lodging Association (FRLA)

Administrative Support

Training and Development