Sheri Datema is an experienced professional in the flooring industry, currently serving as an Architectural & Design Commercial Specialist at FlorStar Sales Inc. since June 2017. Prior to this role, Sheri worked as a Sales Representative at Beaver Tile and Stone, focusing on building business relationships with architectural and design firms while enhancing product visibility. Sheri’s earlier experience includes a position as a Commercial Flooring Specialist at Bentley Mills, where relationship building with architects and dealers was key to achieving sales goals. In a previous role as Residential Design Manager at River City Flooring, Inc., Sheri successfully led a commercial business launch and managed various operational aspects. Sheri's career began as an Administrative Assistant at Johnson Commercial Flooring, supporting sales operations. Education was pursued at Grand Rapids Community College.