Jason Ford

EVP, Integrated Partnerships at FloSports

Jason Ford is the Executive Vice President of Integrated Partnerships at FloSports. Jason has extensive experience in sports marketing, having served as the Vice President of Sports Marketing at USA TODAY Sports Media Group from October 2013 to May 2019. In this role, Jason was responsible for growing audiences and revenue through a variety of national to local coverage and long-form to social media content. Jason was also responsible for negotiating and renewing official partnerships with major sports leagues such as the NFL, UFC, and PGA Tour. Under Jason's leadership, the USA TODAY Sports Media Group broke more than 100 new accounts and brought in nearly $200 million in revenue. Jason was also the driving force behind the creation of the MMA Vertical and Golf Vertical within the organization. Prior to joining FloSports, Jason served as the Director of Business Development at NBC Sports Group from May 2012 to October 2013. In this role, Jason was responsible for developing and executing sponsorship sales strategies across all NBC Sports platforms.

Their manager is Mark Floreani, CEO & Co-Founder. They work with Pat Noonan - CFO, Ray Machuca - Chief Content Officer, and Kevin Boller - SVP, Strategy & Corporate Development.

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Timeline

  • EVP, Integrated Partnerships

    Current role

  • SVP, Integrated Partnerships

    January, 2021

  • VP, Integrated Partnerships

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