William Sandy

William is Executive Director at Fluent with over a decade’s experience practicing market research, designing and managing research programs in the areas of brand positioning and expansion, consumer segmentation, children’s and youth marketing, educational evaluation, and market trends research.

Having studied and lived in diverse cultures, William brings a unique lens to investigating motivations behind individual and group behaviors, always applying his strong interest in research as a tool for productive cross-cultural interactions.

William received a Bachelor of Arts in comparative religions from Duke University and a Master of Arts in economic development of less developed countries from Georgetown University’s Center for Contemporary Arab Studies.