Brian McDonald

Brian McDonald has a diverse background in digital marketing with over 20 years of experience. Brian currently serves as the Director of Digital Marketing at FM:Systems, where they are responsible for developing and implementing strategies for digital marketing programs. Prior to this, Brian worked as a Paid Search Campaign Manager at LifeSafer Ignition Interlock, where they managed search engine marketing campaigns on various platforms and effectively used data to maximize ROI. Before that, they were a Senior Digital Marketing and Analytics Manager at Dude Solutions, where they focused on digital demand generation and vendor management. Brian also worked as a Marketing Operations Manager at PeopleFluent, a Digital Experience Planner at Healthgrades, and a Digital Marketing Manager at Parata Systems and SciQuest. Brian's earlier experience includes roles such as Marketing Director at Zencos and Web Marketing Director at the Motor & Equipment Manufacturers Association. Throughout their career, Brian has consistently demonstrated their expertise in SEO/SEM, PPC, content marketing, and lead generation.

Brian McDonald has a Bachelor of Arts degree in Communication, with a focus on Public Relations, from North Carolina State University. In addition to their degree, they obtained a Google Analytics Certification in December 2022 from Google.