Bradford Robinson

Senior Director Of Branded Currency at Focus Brands

Bradford Robinson has a diverse work experience spanning over two decades. Bradford is currently working at Focus Brands LLC since 2018, initially as the Director of Branded Currency and later as the Senior Director of Branded Currency. In their role, they are responsible for the strategic management of branded currency programs for all seven iconic Focus Brands. Their responsibilities include P&L management, sales and redemption analysis, partner relationship management, program marketing, procurement, and digital integrations.

Prior to their current position, Bradford worked at Jamba Juice as a Senior Marketing Manager in Business Development for a brief period in 2018. Before that, they were employed at Hotels.com as a Gift Card Partnership Manager from 2017 to 2018, focusing on profitable gift card sales growth and overseeing card production and program analytics.

From 2014 to 2017, they served as a Product Marketing Manager for Gift Cards at InComm. Before that, they had a long tenure at Brinker International starting in 2000. At Brinker International, they held various roles including Gift Card Marketing Manager, Gift Card Operations Coordinator, Guest Relations Specialist, Customer Service Representative, and Decor Installer. Their responsibilities included managing inventory, sales and redemption reporting, customer relations, supply delivery, and restaurant decor installation.

Overall, Bradford Robinson has extensive experience in branded currency strategy and program management, gift card sales and analytics, and various roles within the restaurant industry.

From 1997 to 2000, Bradford Robinson attended The Art Institutes where they obtained an Associate of Arts and Sciences (A.A.S.) degree.

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Previous companies

Brinker International logo
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Timeline

  • Senior Director Of Branded Currency

    May, 2022 - present

  • Director Of Branded Currency

    October, 2018

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