Sonja Hirthe

Sonja Hirthe currently serves as the Head of People & Culture at FOND OF GmbH, a role held since January 2022, where strategic people management is a key focus. Prior to this position, Sonja Hirthe was the HR Director for the MAXIM Group from September 2017 to December 2021 and held various HR roles including HR Manager at Guidepoint and Personalreferentin at both REWE Digital GmbH and Maxim Markenprodukte. Sonja Hirthe began the professional journey at Great Place to Work® Deutschland as a Project Associate and Best Practice Analyst. Educational qualifications include a Bachelor of Arts in International Business and Management from the University of Sunderland and a Diplom in International Business Administration with a focus on Economic Psychology from the International Business School.