Terho Tirkkonen

Terho Tirkkonen is an experienced marketing professional with a diverse range of roles and responsibilities. Terho began their career as a Promoter at Malja, where they conducted FMCG brand activations in the Helsinki Metropolitan Area. Terho then moved on to TBWA Helsinki, where they served as a Marketing Project Manager and played a key role in creating and producing marketing materials and advertising campaigns for Nissan dealers across seven countries. During this time, Nissan's market share in Europe grew significantly.

Terho later joined Sharewood.org as a Sales and Marketing Manager, where they focused on growth hacking, media sales, and implementing customer relationship marketing strategies. Terho then worked at Superson as an Account Manager, managing marketing communication and PR projects while also acquiring new clients, including Adidas.

At Mainostoimisto Smoy, Terho served as an Account Manager, overseeing customer relationships, marketing projects, and new business development across various industries. Terho then joined Microsoft as a Digital Marketing Manager, responsible for implementing digital campaigns targeting B2B companies and the public sector.

Terho's career also includes roles at Visma, where they served as a Marketing Manager and Team Leader, and MARK Suomen Markkinointiliitto, where they held the position of Vice President in the Customer Relationship Marketing division. Terho led a team responsible for organizing training events and seminars for marketing professionals.

Most recently, Terho worked at Azets as a Marketing Manager and Team Leader. In this role, they led a team of Inbound Marketing professionals, oversaw budgeting and strategic planning, and focused on measuring and developing marketing in Finland. Terho also played a crucial role in the brand development and successful sale of the BPO Division.

Currently, Terho is employed as a Growth Marketing Manager at Fonecta Oy. Terho is responsible for planning, budgeting, and executing B2B marketing and communication activities in the Enterprise and Public customer segments. Terho has achieved notable accomplishments, including a significant increase in enterprise-sized leads and successful signups for Fonecta's LinkedIn Live webinar.

Overall, Terho Tirkkonen's work experience showcases their expertise in marketing strategy, team leadership, customer relationship management, and driving business growth through effective marketing campaigns.

Terho Tirkkonen completed a BBA (Bachelor of Business Administration) degree in Advertising & Corporate Communications from Haaga-Helia University of Applied Sciences from 2004 to 2009. In 2013 to 2014, Terho pursued a non-degree program in Sales and Service Expertise, Business to Business, from the same institution.

Terho Tirkkonen then enrolled at Microsoft in 2016, where they studied Digital Marketing. In 2020, Terho attended the University of Helsinki for a brief period, focusing on Artificial Intelligence studies.

Terho Tirkkonen later pursued an MBA (Master of Business Administration) degree from Haaga-Helia University of Applied Sciences from 2018 to 2021. The degree was attained through the English Degree Programme in Communication Management.

Apart from formal education, Terho Tirkkonen has obtained various certifications. These include "Creativity at Work: A Short Course from Seth Godin," "Marketing on LinkedIn: The Sophisticated Marketer's Guide," "The Secret to Better Decisions: Stop Hoarding Chips," "Artificial Intelligence for Marketing," "Leading a Marketing Team," "Google 360 Suite Overview," "Growth Hacking Foundations," and "Learning Google Tag Manager" from LinkedIn. The certifications were obtained between October 2020 and October 2021.