Fontanafredda
Flavio Procino is an experienced professional in the beverage industry, currently serving as the Southern Italy Area Manager at Fontanafredda since September 2017, where responsibilities include managing agents and addressing market challenges across multiple regions. Flavio is also the founder and owner of Birrificio de' Ferrari, focusing on brand development and market expansion. Previous roles include Beverage Specialist at The Doyle Collection, Business Development Manager at FLAVOUR OF ITALY Group, and Area Manager at International House - Accademia Britannica Roma, showcasing a diverse background in management, sales, and beverage expertise. Flavio has a solid educational foundation with degrees in Business Administration and Economics from notable institutions and is currently pursuing further studies in Digital Export Management.
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Fontanafredda
In the heart of the Piedmont of wine - in the Langhe hills - the road of castles and vineyards for great wines leads to Fontanafredda, the winery set up by Vittorio Emanuele II in 1858 and then donated to Rosa Vercellana, the Bela Rusin. With 95 hectares of vineyards (Nebbiolo, Barbera, Dolcetto, Moscato) in the municipalities of Serralunga d'Alba, Barolo, Diano d'Alba, Dogliani, La Morra and Murisengo, Fontanafredda is undoubtedly one of the evocative sceneries of all the Langhe. The history of Fontanafredda as a winery began in 1878, thanks to the farsightedness and passion of Emanuele Guerrieri Conte di Mirafiore, the son of the king and Bela Rusin who dedicated himself to wine with an absolutely modern approach. Since then, up to the present day the company has never stopped bringing to the world the excellence of a land like the Langhe, respecting its origins and traditions.