Weiheng Lin

Weiheng Lin is a seasoned professional in data analytics and marketing, currently serving as the Regional Data Analytics Senior Manager at foodpanda since February 2023. Prior experience includes roles at Meta as a Client Solutions Manager, where Weiheng provided insights and developed analytical tools for the Greater China gaming industry, and at Flash Coffee as the Data Analytics Manager for APAC, focusing on data infrastructure and marketing efficiency. Weiheng's background also encompasses significant contributions at Lazada in various analytics and marketing roles, utilizing advanced statistical methods and managing major campaigns. An earlier career includes positions at ShopBack and Razer Inc., where Weiheng excelled in partnerships and community engagement strategies. Weiheng holds a Bachelor's degree in Marketing from RMIT University and a Diploma in Interactive Media Informatics from Temasek Polytechnic.