Carol Deacon

Carol Deacon is an accomplished executive with extensive experience in operational leadership and strategic management across multiple industries. Currently serving as Chief Operating Officer at Foodtastic since April 2024, Carol has previously held prominent roles including Senior Vice President at Lithia & Driveway, where responsibilities encompassed overseeing eCommerce platforms, and Chief Operating Officer at Pfaff Automotive Partners, managing 18 car dealerships and over 1,000 employees. Carol's career includes significant positions at Canadian Tire, where innovation in digital and loyalty programs was emphasized, and a role at FIS Holdings Ltd. focused on consumer strategy alongside seasoned executives. Carol's foundation in consulting was established at McKinsey & Company, contributing to strategy and turn-around initiatives for Fortune 500 clients, complemented by academic credentials including an MBA from INSEAD and a BCom from Queen's University.