Ian Burdin

Ian Burdin is a seasoned digital analytics professional currently serving as Principal Digital Analytics Consultant at Foolproof since April 2022. Prior experience includes a role as Senior Digital Analyst at McDonald's, managing analytics strategy for International Lead Markets, and leading the web analytics implementation at John Lewis (Financial Services) as Web Analyst Lead. Ian Burdin has also held positions such as Digital Effectiveness Manager at BUPA, Insights and Research Manager at Turner Broadcasting, and various roles at Metro Newspaper UK, Teletext, AND, Future Publishing, and Ask.com. Education includes a BA in European Business & French from Loughborough University.