Brooke Reid

General Manager, Services - AFC Women’s Asian Cup 2026 at Football Australia

Brooke Reid is an experienced Senior Partnerships Manager at Football Australia, where Brooke leads partnership delivery for the CommBank Matildas and major corporate partners. As an Independent Consultant since 2011, Brooke has worked with various organizations, managing high-performance sports projects, including roles such as Operations Manager for Hamad Medical Corporation and Senior Project Manager at Fischer Appelt. Prior to current roles, Brooke served as Program Manager at Qatar Foundation, overseeing activations for the FIFA World Cup Qatar 2022. Other notable experiences include General Manager positions at Katara Beach Club and taf3eel, and significant contributions at Agency 222, where Brooke grew the Sponsorship & Activation department dramatically. With a Bachelor’s degree in Applied Science with a focus on Sports Administration from the University of Canberra, Brooke combines strategic insight with a robust background in event management and business development.

Location

Sydney, Australia

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Football Australia

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Football Australia is the governing body of football in Australia and is a member of Fédération Internationale de Football Association (FIFA), the international governing body for football. Football Australia is a member-based organisation where membership is loosely based on Australia’s federated system of government and is comprised New South Wales, Northern New South Wales, Victoria, Queensland, Western Australia, South Australia, Australian Capital Territory, Tasmania and Northern Territory.


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Headquarters

Sydney, Australia

Employees

51-200

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