Alberto Peñalba

Growth Marketing Manager at ForceManager

Alberto Peñalba's work experience includes roles in marketing, social media management, and content writing.

Alberto is currently serving as a Growth Marketing Manager at ForceManager since September 2021.

From 2018 to 2021, they worked as a Marketing Manager at Homuork, where they were responsible for defining and implementing the company's marketing strategy, coordinating the copywriting team, and developing webinars.

Prior to that, from 2017 to 2018, Alberto was an Inbound Marketing Manager at Talent Clue, where they focused on marketing automation, production of webinars and guides, and creating landing pages and email marketing actions.

Alberto also worked as a Social Media Manager at Atrápalo from 2015 to 2017, where they coordinated with product departments, planned and executed social media campaigns, and monitored KPIs.

Before that, from 2012 to 2015, Alberto held various roles at Annie Bonnie, including Social Media Manager for Peugeot, where they coordinated the social media team and played a key role in planning and producing campaigns. Alberto was also responsible for content creation and supervision, as well as defining the social media strategy for new product launches.

In addition, Alberto has experience as a Music Writer at Mondo Sonoro and Revista La Huella Digital, and as a Community Manager at ADG Comunicación, where they worked with clients such as Vincci Hoteles.

Alberto began their career as a Cultural Writer at Agencia EFE, where they covered cultural news, conducted interviews, and wrote reports.

Lastly, Alberto worked as a Writer at Mediaset España from 2010 to 2011.

Overall, Alberto Peñalba has a diverse background in marketing, social media management, content creation, and journalism.

Alberto Peñalba completed their Licenciatura en Periodismo (Bachelor's Degree in Journalism) from Universidad Complutense de Madrid between 2006 and 2011. In 2016, they pursued further education by enrolling in Squared Online, where they participated in a digital marketing leadership course developed in collaboration with Google, completing it in 2017. Additionally, Alberto Peñalba obtained various certifications throughout their career, including the 2020 ABM Certification: Foundations Course from Demandbase in July 2020, the Certificate in Advanced English from Cambridge Assessment International Education in December 2019, and the Data-driven Decision Making course from Coursera in October 2018. Alberto also received certifications such as Squared Online, First Certificate in English from the University of Cambridge in June 2013, HubSpot Champion User in February 2020, HubSpot Design Certified in August 2018, and Inbound Certification from HubSpot in January 2017. Alberto also completed a course titled "Habilidades y competencias a través del coaching personal" from Miríada X, although the specific month and year of completion are not provided.

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