Catalina Undurraga

Catalina Undurraga is a seasoned digital marketing professional with a strong focus on search engine optimization and search engine marketing. Currently serving as a Search Engine Optimization Specialist at Ford Motor Company, Catalina develops comprehensive search strategies for 19 European markets, achieving exceptional KPI results. Prior experience includes leading digital initiatives to enhance client acquisition and retention as an SEO and SEM Manager at Apidura and managing the successful launch of new LATAM markets as a Digital Marketing Executive at Easyroommate. Catalina began their career at adidas group, advancing through roles in retail marketing and visual merchandising, where notable campaigns achieved significant sales growth and industry recognition. Holding a Master's degree in Digital Marketing from Middlesex University and a degree in Advertising from Universidad del Desarrollo, Catalina combines academic excellence with extensive practical experience in the field.