Mirissa Melvin

Mirissa Melvin is a seasoned marketing and account management professional with extensive experience in the automotive and advertising industries. At Ford Motor Company, from December 2017 to July 2024, Mirissa held the positions of Vehicle Merchandising Assistant Manager and Digital Account Supervisor, contributing to major campaigns such as the 2018 Expedition and EcoSport launches and developing innovative AR experiences. Prior experience includes roles at VML as Associate Director and Assistant Account Manager, where Mirissa managed social communication plans for Kellogg's Family Rewards®. At GTB, Mirissa served as Digital Account Supervisor and Senior Account Executive, overseeing national advertising for Ford Cross Brand teams with significant budget responsibilities. Earlier career positions at GilmoreBiggs | Gilmore involved executing promotions for Kellogg's Family Rewards® while maintaining project timelines. Mirissa holds a Bachelor of Business Administration in Advertising and Promotion and a minor in Communications and General Business from Western Michigan University.