Nicole Maisner

Nicole Maisner is an accomplished marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as the Head of Digital Platform Marketing for Integrated Services at Ford Motor Company since October 2024, Maisner manages a team focused on the go-to-market messaging strategy for software subscription services. Previously, as Senior Director of B2B Marketing at Sidecar Health from November 2021 to March 2024, Maisner led market positioning for a fintech health insurance brand that significantly reduced consumer costs. In earlier positions, including Director of Go-To-Market Strategy at DIRECTV and roles at AT&T, Maisner honed skills in strategic marketing and brand development. Additionally, as a founding team member at GoodRx, Maisner contributed to a successful $1B IPO aimed at improving medication access. Maisner holds a Bachelor of Arts in Philosophy from Boston University and an MBA from Pepperdine Graziadio Business School.