Forenede Service A/S
Halid Smajlovic is an experienced professional in customer experience and service design, currently serving as a Customer Success Business Partner at Forenede Service Danmark since November 2025. In addition to this role, Halid has operated as a Senior Customer Experience Designer and owner of Smajlo since December 2019, focusing on embedding customer loyalty within business strategies. Halid has also lectured at Zealand - Sjællands Erhvervsakademi, sharing expertise in Service Design and Customer Experience. Previous positions include Senior Nordic Workplace Experience Manager at ISS A/S, Project Manager at VisitSydsjælland-Møn A/S, and Product Expert at Mercedes-Benz. Halid’s education includes a Master's degree in Service Systems Design from Aalborg University and a background in Leisure Management from Professionshøjskolen Absalon.
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