Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. 

Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. 

To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice.  This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards.

Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision.  Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs.  


We specialise in:
•	Brand
•	Advertising 
•	Communications
•	Customer experience


We provide insights, diagnostics and measurement for:
•	Strategy
•	Execution
•	Performance tracking


Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy:
•	Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution.
•	Prophecy ADvance = advertising testing with cost effective, rapid turnaround.

•	Prophecy Experiences = modelling and diagnostics for customer experience.
•	Prophecy Protect = modelling and diagnostics on drivers of defection.

•	Prophecy Tribes = machine-learning enhanced accuracy in segmentation.



Advertising

Analytics

Marketing

Forethought

Ken Roberts

Andrew Morton

Sheona Bello

Susan Snowball

Isobell Roberts

Carissa Cater

Timothy O'Brien

Stewart Warren

The Leadership Team at Forethought drives the strategic vision and operational excellence of the company, leveraging their extensive expertise in marketing science to optimize client partnerships. They oversee the development and execution of innovative marketing strategies, ensuring alignment with industry best practices and advanced analytical methodologies. This team cultivates an environment of collaboration and thought leadership, positioning Forethought as a key partner for brands seeking to enhance customer understanding and market impact.

Leadership Team

Research and Analysis

Finance and Operations

Leadership Team

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Other teams at Forethought

Research and Analysis

Finance and Operations