Irene Macias is an experienced retail professional currently serving as the General Brand Manager for Forever 21 since July 2016. Macias has demonstrated strong decision-making skills, focusing on developing business objectives, customer-centric cultures, and maximizing store performance through exceptional staffing and service. Previous roles at Forever 21 include Store Manager and Co-Store Manager, where responsibilities included overseeing store operations, talent management, and ensuring compliance with company standards. Additional experience includes visual merchandising and management positions at Steve Madden and Arden B, complemented by a Bachelor of Business Administration from the College of Southern Nevada.
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