Jacob Hawkins

Jacob Hawkins is an accomplished marketing executive with extensive experience in digital and omni-channel strategies across various retail organizations. Currently serving as Chief Marketing, Digital and Omni Officer at Forever 21 since February 2022, Jacob previously held the position of Chief Marketing and Digital Officer at Belk, where a significant focus was placed on enhancing omni-channel penetration from below 10% to over 40%. Jacob's background includes roles such as General Manager of Groupon Goods North America, where leadership of a $1.4 billion revenue business was undertaken, and Vice President of E-commerce at Aeropostale, where alignment of e-commerce with traditional sales channels was prioritized. With advanced degrees from the University of Utah and Brigham Young University, Jacob boasts a proven track record in driving digital growth, improving customer experiences, and managing extensive teams in high-pressure environments.