Malcolm Kerr

Malcolm Kerr is currently the Head of Growth Marketing & GTM Strategy at Formic. Prior to this, they worked as the Senior Manager of Corporate Strategy at Yext from October 2015 to December 2020. In this role, they were responsible for research, product positioning and market testing, reporting and trend analysis, sales operations and enablement. From August 2013 to October 2015, Malcolm was the Associate Account Director at Fly Communications. In this role, they spearheaded the creation of the New York Jets’ 2014 and 2015 season ticket campaigns, which encompassed print, out-of-home, digital, TV, radio, and social media advertising. Malcolm also worked in conjunction with a 25+ person marketing team for the touring show The Marvel Experience to generate print ads, newspaper wraps, out-of-home advertising, radio spots, and two cinema-quality TV spots. Malcolm has also coordinated the generation of messaging and strategy across print, video, and digital for the Ross Initiative in Sports for Equality (RISE). Malcolm produced PSAs featuring famous personalities such as Jalen Rose, Jim Harbaugh, Draymond Green, Bradley Beal, Chandler Parsons, and more. Malcolm also oversaw design and coding teams across multiple companies to develop the RISE website under a tight deadline. Additionally, they organized and supported the creation of The Miami Dolphin’s new stadium announcement and season ticket renewal packet. Some of their key accounts include: The New York Jets, The Marvel Experience, The NFL, Conde Nast (Teen Vogue), Build America Mutual, Aereo, Kikkerland Design, Bazzini Nuts, No Labels, Truveris, The Miami Dolphins, The Ross Initiative in Sports for Equality, and TravelClick.

Malcolm Kerr graduated with a Bachelor of Arts in Sociology and Economics from Colby College. Malcolm then attended the University of Cape Town. After completing their education, they became a certified Wilderness First Responder.

Their manager is Saman Farid, Co-Founder & CEO. Malcolm Kerr works with Karl Barry - Head of Robotics Monitoring and Maintenance, Misa Ilkhechi - Co-Founder & VP, Sales, and Steve Olszewski - VP, Deployment Operations.