Jim Liaw

Jim Liaw serves as the General Manager of Performance Racing Industry since September 2021, overseeing a key resource for the motorsports industry. As a co-founder and President of Formula DRIFT, Liaw played a pivotal role in establishing the championship, which has gained international recognition. Additionally, Liaw is an Advisory Board Member at Pioneer Industries, Inc., known for producing high-quality plumbing products. Previous experience includes leadership roles at Slipstream Global Marketing and the Import Drag Racing Circuit, along with a foundational position at McMullen Argus Publishing. Jim Liaw holds a Bachelor of Arts in Asian American Studies from UCLA, completed in 1997, following education at Diamond Bar High School.