Jim Liaw

Board Member / Co-founder at Formula DRIFT

Jim Liaw serves as the General Manager of Performance Racing Industry since September 2021, overseeing a key resource for the motorsports industry. As a co-founder and President of Formula DRIFT, Liaw played a pivotal role in establishing the championship, which has gained international recognition. Additionally, Liaw is an Advisory Board Member at Pioneer Industries, Inc., known for producing high-quality plumbing products. Previous experience includes leadership roles at Slipstream Global Marketing and the Import Drag Racing Circuit, along with a foundational position at McMullen Argus Publishing. Jim Liaw holds a Bachelor of Arts in Asian American Studies from UCLA, completed in 1997, following education at Diamond Bar High School.

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Formula DRIFT

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Formula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that introduced D1 Grand Prix to the United States. The new entity would solely own, operate and launch the first official drifting series in North America. 2016 will be Formula Drift's sixteenth year of competition.


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