Lauren Jones Gomez

Lauren Jones Gomez has a diverse work experience spanning various industries and roles. In 2000, they began their career as a Customer Service Associate at Fifth Third Bank. Lauren Jones then worked at Peterson Consulting as an Associate Consultant, where they evaluated the credentialing department of a health plan and prepared material for conferences and presentations regarding healthcare regulations. Lauren then joined LECG as an Associate Consultant, analyzing data for clients in the healthcare industry and assisting in litigation matters.

In 2004, Lauren worked as a Marketing & Advertising Intern at Goody's Family Clothing, conducting primary research and focus groups to gain insights into customer purchasing decisions and shopping habits. Lauren Jones also explored brand extension opportunities.

In 2005, Lauren transitioned to Lowe's Home Improvement as a Merchandiser, supervising product selection and merchandising for retail stores. Lauren Jones later became the Manager of Strategic Planning, where they improved operational processes, managed the annual strategic planning process, and developed a new framework for assessing product categories.

From 2008 to 2009, Lauren served as the Director of Marketing at RealTime Intelligence, where they developed positioning strategies and provided marketing support for company-wide services. Lauren Jones then transitioned to a Senior Director of Marketing role, consulting clients within the Patriarch Partners' private equity portfolio and assisting with online marketing strategies.

In 2010, Lauren joined PositecUSA as a Marketing Manager, managing marketing initiatives for new product launches and coordinating with international teams. Lauren Jones was later promoted to Senior Marketing Manager, where they directed the development and implementation of e-commerce marketing strategies and supervised e-commerce and PR teams. In 2021, Lauren became the Senior Director of Ecommerce D2C, leading the e-commerce marketing strategy and collaborating with executives to establish priorities and sales goals.

Currently, Lauren is the Vice President of Growth Marketing and Demand Generation at Foro, where they are responsible for driving growth through marketing strategies.

Throughout their career, Lauren has demonstrated a strong ability to develop and implement effective marketing strategies, collaborate with executives, and drive sales through data-driven insights.

Lauren Jones Gomez's education history begins with their completion of a Commonwealth Diploma from Madison Central High School in 1997. Lauren Jones then pursued their undergraduate studies at the University of Kentucky from 1997 to 2001, graduating with a BBA in Finance and Marketing.

In 2003, Lauren enrolled at the University of Tennessee, Knoxville, where they earned a Master of Business Administration (MBA) with a focus on Finance and Marketing. Lauren Jones completed their MBA in 2004.

It is worth noting that Lauren also obtained an additional certification in HubSpot Marketing Software from the HubSpot Academy in May 2023.