Amy Hawthorne

Amy Hawthorne is a seasoned marketing professional with extensive experience in demand and account-based marketing strategies. Currently serving as Principal Analyst at Forrester since September 2019, Amy collaborates with business and technology leaders to enhance customer-centric strategies. Prior roles include VP of Global Marketing at iland Cloud, where Amy significantly expanded marketing capabilities and implemented GDPR best practices, and VP of Marketing at KEY Concierge, driving B2B and B2C strategies across multiple U.S. markets. With a strong background in marketing leadership at various companies such as Phunware, Inc., Rackspace, and ReachForce, Amy has consistently demonstrated expertise in building effective marketing engines and delivering substantial revenue growth. Amy holds a BBA in Marketing from Texas State University.