Kim Finnerty

Kim Finnerty is a seasoned marketing and strategy professional with extensive experience across various prominent companies. Currently serving as a Senior Consultant on Forrester's Total Economic Impact Team, Kim collaborates with tech marketing and sales experts to develop insightful, data-driven case studies that facilitate customer engagement. As the Founder and Principal of DataBards, Kim specializes in transforming complex data into compelling narratives for both B2C and B2B clients. Previous roles include Senior Vice President of Insights and Strategy at Epsilon Agency, where Kim harnessed extensive data resources to drive impactful campaigns, and Vice President of Research & Insights at Ryan Partnership, where Kim expanded research capabilities. Kim's foundational roles at agencies like TracyLocke and Sterling Brands contributed to a robust background in brand strategy and innovation consulting. With an MBA from Harvard Business School and a BA from Yale University, Kim combines academic excellence with substantial industry experience.