Fatima Barbero

Fatima Barbero is a seasoned marketing professional with extensive experience in event management and customer engagement. Currently serving as Lead Customer Lifecycle Marketing at Forto, Fatima leads a team focused on global corporate events to enhance customer relationships and brand presence. Additionally, Fatima is a Professor of Events Design & Technologies at Escuela Internacional de Protocolo and Vice President of the Events Manager Association Spain. Previous roles have included senior positions at Amadeus, overseeing corporate event strategy and customer insights, as well as marketing communications at MAPFRE. Fatima holds multiple degrees in journalism, communications, and event marketing, complemented by ongoing education in artificial intelligence for business experts.