Juan Cristóbal Donoso Alliende

Juan Cristóbal Donoso Alliende currently serves as Head of Ecommerce and Gerente Unidad de Negocio Outdoor at Forus S.A., overseeing a business unit with four brands and leading a professional team to achieve sales and investment objectives. Previous experience includes roles as Brand Manager for Columbia and Sorel, where responsibilities included annual budget preparation and product analysis, and as Export Manager at Empresas Lourdes, focusing on the coordination and production of concentrated musts for both national and international markets. Juan Cristóbal also worked at Beringer Blass Wine Estates managing logistics, production, and export. Educational credentials include a Diplomado in Estrategias Digitales de Marketing from Northwestern University's Kellogg School of Management, an MBA from ESE Business School Chile, and a degree in Agronomy with a focus on Agricultural Economics from Pontificia Universidad Católica de Chile.