Andrea Fiederer

Andrea Fiederer is a seasoned marketing professional with extensive experience spanning over two decades. Currently serving as Chief Marketing and Customer Officer at Forward Financing since October 2025, Andrea previously held the position of Fractional Chief Revenue Officer at Bird for a brief period in early 2025. As Executive Vice President and Chief Marketing Officer at goeasy Ltd. from January 2015 to December 2024, Andrea led the overall marketing and brand strategy across multiple business units, overseeing Omni Channel marketing activities. Additional roles include Director of Customer Marketing at Mobilicity and Director of Marketing at XM Canada, where strategic leadership in marketing and brand development was a key focus. Andrea's earlier career includes a Senior Marketing Manager position at TELUS and consultancy at BearingPoint, specializing in consumer goods and pharmaceuticals. Educational credentials include an MBA in Marketing/Strategic Management from the Schulich School of Business and a BComm in Finance/Strategic Management from McGill University.