Anthony Kowalczyk

Anthony leads digital advertising operations and technology for Forward Media across all key strategic clients and digital media practices. In this role, he drives the selection and management of the technology stack for all digital media channels, including search, social, and programmatic, all within the framework of business performance outcomes. He is charged with process improvements and innovation, all designed to drive ROI-positive campaigns for clients.

He has a deep knowledge of all digital media ad serving platforms, DMP, DSP, and AdX and manages data partnerships. This key role includes campaign and financial management of clients’ digital media dollars. Additionally, Anthony leads marketplace practice, where they connect consumers with the brands they want, when and where they want, at the price they want.

Anthony has more than 12 years of experience in the digital and traditional advertising space in both Canada and the U.S.