Lauren Roche McGuirk

Lauren Roche McGuirk is a Digital Analytics Manager at Fossil Group, Inc., responsible for overseeing AB testing initiatives and leading the GA4 migration for the Digital Analytics team. Previously, Lauren served as a Senior Conversion Rate Analyst at Amadeus, creating testing programs and optimizing customer journeys. As a Senior Lead Platform Analyst at Ryanair, Lauren trained new analysts and provided insights for web and app platforms, while also conducting AB tests to enhance user experience. Lauren's earlier experience includes working as an Account Executive at Epsilon and a Sales Associate at TK Maxx. Lauren holds a Master’s Degree in Marketing from UCD Michael Smurfit Graduate Business School, a Higher Diploma in Data Analytics from the National College of Ireland, and a Bachelor of Arts in Psychology from University College Dublin.