Tullia Baccinetti

Tullia Baccinetti is an experienced E-Commerce Merchandiser for EMEA at Fossil Group, Inc., effective May 2023, where the focus is on developing merchandising and promotional strategies for Fossil.com and Watchstation. Previously, Tullia held roles at YOOX NET-A-PORTER from December 2017 to May 2023, including Regional Retail Analyst, where responsibilities involved defining local E-Retail strategies and analyzing sales performance, and Buying Analyst, focusing on buying strategies and performance forecasting. Earlier career experience includes positions as Junior Marketing Specialist at Politec srl, Junior Pricing Analyst at Fintyre S.p.A., and Junior SEO Specialist at Successful Sites. Tullia is currently pursuing a postgraduate course in Strategic Fashion Merchandising & Buying at Professional Datagest and holds a Master’s Degree in Management, Finance and International Business from Università degli Studi di Bergamo, along with a Bachelor's Degree in Economics and Business from Università degli Studi di Milano-Bicocca.