Mario Salsano is a seasoned entrepreneur and industry expert, serving as the CEO and co-founder of Wishraiser. With a strong background in brand advocacy, Mario also holds the position of Brand Ambassador at Brand Festival and is a Mentor at Founder Institute. Additionally, Mario founded Etwoo and contributes to Wired Italia as a contributor at Wired.it. Mario's academic credentials include a degree in Medicinal and Pharmaceutical Chemistry from Alma Mater Studiorum – Università di Bologna, complemented by studies at Universitat de Barcelona.