Morgane le Marchand

Morgane Le Marchand has extensive experience in marketing and communications. Morgane currently holds the position of Senior Marketing Campaign Manager at FourKites, Inc., a role they have been in since November 2020. Prior to that, they worked as a Demand Generation Marketing Manager at RealMassive from August 2019 to November 2020.

From December 2017 to May 2019, Morgane was the Marketing Manager at Hayes Software Systems. In this role, they developed and executed a strategic marketing plan that utilized various tactics such as email, web, social media, SEO, SEM, resulting in a 30% increase in lead generation. Morgane also led demand generation and marketing automation efforts, which led to a 3x increase in email open and click-through rates. Additionally, Morgane created a targeted content strategy and collaborated cross-departmentally to ensure consistent messaging.

Earlier in their career, Morgane worked at The University of Texas at Austin in various roles. From March 2013 to June 2017, they served as the Assistant Director for Communication at Texas Parents. In this position, they implemented multi-channel marketing plans, designed and built websites, produced newsletters, and executed a successful webinar series. Morgane also excelled in membership sales and customer service, using a CRM to develop and close leads. Furthermore, Morgane showcased their event coordination skills by managing complex logistics for Family Weekend and implementing marketing strategies to increase attendance and profitability.

Prior to their role at Texas Parents, Morgane worked as an Administrative Associate at the Business Honors Program from August 2011 to March 2013.

Throughout their career, Morgane has demonstrated their expertise in strategic marketing, content creation, demand generation, event coordination, and customer service. Morgane is skilled in utilizing various tools and platforms such as Google Analytics, Tableau, and marketing automation systems.

Morgane Le Marchand completed their bachelor's degree in Communication with a minor in Nutrition and Health Promotion from the University of Southern California, where they attended from 2007 to 2011. Morgane also obtained several certifications, including Conversational Marketing Certified from Drift in December 2020, Google Analytics Essential Training from Lynda.com in November 2016, Foundations of UX: Content Strategy from Lynda.com in March 2016, and User Experience Fundamentals for Web Design from Lynda.com in March 2016.