Shashank C.

Associate Director (engagement Manager) AI & Business Intelligence - Retail & CPG at Fractal

Shashank C. is an experienced professional in AI, business intelligence, and retail operations, currently serving as Associate Director (Engagement Manager) at Fractal, where the focus is on developing generative AI platforms to enhance retail and CPG operations. Prior roles include Supply Chain Consultant at Kohler Co., where machine learning optimized supply chain processes, and Director of Sales and Marketing at Callaway Golf, achieving significant revenue growth through strategic marketing analytics. Shashank also held leadership positions at Chumbak Design Pvt. Ltd., MAS, and Future Group India, where expertise in retail operations, merchandising, and team management contributed to measurable business efficiencies. Educational credentials include a Master's degree in Business Intelligence and Analytics from Stevens Institute of Technology, tenure at Columbia Business School, and a Master in Management from the National Institute of Fashion Technology.

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