Anamika Patel

Anamika Patel is a seasoned professional in the retail and merchandising sector, currently serving as the Senior Commercial Manager for Beauty at Frasers Group since November 2022. Previously, Anamika held roles such as Senior Merchandiser at Zalando, focusing on women's concessions and key brands like Inditex and Mango, and at Fenwick, where responsibilities included managing women's accessories. Anamika's experience spans multiple prestigious companies, including House of Fraser, where Anamika advanced the women's wear and accessories segments, and THE NET-A-PORTER GROUP, specializing in women's contemporary brands. Early career experience includes roles at M&Co and Arcadia Group Ltd, building a strong foundation in merchandising. Anamika holds a BA (Hons) in Fashion Merchandise Management from the University of Westminster.