Shane Donnelly

Shane Donnelly currently serves as the Group Head of Customer Analytics and Experimentation at Frasers Group, a position held since August 2023, where leadership involves overseeing Analytics, Experimentation, and Optimisation across all company fascias. Prior to this role, Shane was the Head of Digital Analytics at Frasers Group, accountable for analytics and data science implementations. From August 2018 to April 2023, Shane managed a team as the Data Analytics & Insight Manager at YOOX NET-A-PORTER GROUP, focusing on high-impact analytics projects. Earlier experience includes positions as Senior Data Analyst and Data Analyst at YOOX NET-A-PORTER GROUP and TOPSHOP TOPMAN, respectively. Shane began a career in analytics at Marks and Spencer and has a foundational experience in retail from a role at Waitrose. Shane holds a Bachelor of Arts degree in Business Studies from Leeds Metropolitan University.