Join the revolution in frozen beverage innovation with f'real! We are a leading provider of blended beverage machines, specializing in Foodservice, C-store, C&U and QSR industries.

Our state-of-the-art blend-in-cup technology and premium products deliver the perfect shakes and smoothies every time, delighting customers and boosting your business. With f'real, you can save on labor, eliminate mess, and offer a wide variety of fan-favorite flavors. Visit our website to get blending!

f'real is a wholly owned subsidiary of Rich Products Corporation.

Food & Beverage

Retail

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Consumer Services

f'real

Dinsh Guzdar

Diane Fountain

Bruce Long

Diane Garvin

David Armbrecht

Paul Harris

Gloria Lee

Nancy Simmons

Engineering Team

Technical Support Team

Sales and Marketing Team

Operations Team

Leadership Team

Teams at f'real

Engineering Team

Technical Support Team

Sales and Marketing Team

Operations Team

Leadership Team