Fred David
Nathalie Bensmihan currently holds the position of Chief Merchandise Officer at Fred David. Prior to this role, she served as Senior Vice President of Merchandising at Como Fred David and held the position of Senior Buyer/Division Manager, Contemporary Sportswear at Sears Canada. Nathalie earned her Bachelor of Commerce in Marketing from Concordia University in 1993.
Fred David
Established in Montreal in 1990, Fred David set out to be a leader and innovator in apparel design, sourcing and manufacturing. Building its reputation in women’s woven blouses, Fred David quickly became a force in Private Label. Complementing this growth, Fred David launched a portfolio of brands carefully targeted towards each of their unique customers. Fred David continued to expand its capabilities into many different commodities including cut & sew knits, sweater knits and denim. Their focus on product development helped catalyze its growth into additional markets including dresses, bottoms, outerwear, beachwear, plus size, petite, juniors and more. Fred David launched its men’s division in 2017. With a vision to deliver quality fashion solutions, Fred David continuously challenges itself to break new ground in the fashion industry.