PF

Prescillia le Fur

Retail Boutique Director at FRED Paris

Prescillia L. is an accomplished retail professional with extensive experience in the luxury market, currently serving as the Retail Boutique Director at FRED Jewelry since September 2021, where responsibilities include establishing La Maison FRED in the UAE and overseeing marketing and retail operations at The Dubai Mall flagship store. Previously, Prescillia held the position of Retail Boutique Manager at Al Mulla Jewellery, successfully launching the Maison dinh van franchise. Prior roles include supervising the fragrance department at Louis Vuitton, achieving significant sales growth, and managing boutique launches for Parfums PAROUR and Ex Nihilo Parfums. Prescillia holds multiple advanced degrees in Marketing and International Marketing from reputable institutions, including an MBA from Sup de Luxe.

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