Amy Krofchick

Amy Krofchick is an accomplished creative professional with extensive experience in branding and design. Currently serving as Creative Director at Freed Corp. since November 2022, Krofchick also founded and leads IG - Idea Generation Creative Consult, a design and creative consultancy, since October 2012, working with notable clients like ALC and Jenni Kayne. Krofchick previously held the position of Chief Executive Officer and Founder at Lifehood, a wellness movement, from March 2018 to December 2021, and co-founded The NOW, a transformative massage service, which opened in 2015 and has grown to 100 locations across North America. Additional experience includes serving as Senior Designer at A.L.C. and Co-Founder of amo&bretti., both focusing on high-end contemporary fashion and knitwear.