Andrea Lobo

Andrea Lobo is a seasoned marketing professional currently serving as Vice President of Growth at FREED since September 2024. Previously, Andrea held the position of Digital Head - Performance, Ecommerce & Data Analytics at Yum! Brands, where impressive achievements included a significant boost in DTC contribution for Pizza Hut MENA and a 5X ROI through innovative marketing strategies. As the Founder of Optimere Digital, Andrea successfully facilitated digital growth for over 15 startups. Additionally, Andrea contributed to academia as a Senior Subject Matter Expert at upGrad, developing marketing analytics curriculum for MICA's Advanced Digital Marketing Course, and led media strategy at OMD UAE, earning accolades for performance marketing efforts. Andrea holds an MBA in Marketing from Xavier Institute of Management and Research and a degree from St. Xavier's College.