Ignacio Zegers

Ignacio Zegers is a seasoned freelance brand designer and strategist with over a decade of experience in branding and design. Since January 2011, Ignacio has focused on creating effective brand strategies by integrating international trend research, neuromarketing, and consumer psychology to enhance market success. Previously, as Brand Manager at Unplüg Beer from December 2016 to December 2019, Ignacio conducted market research and developed product strategies while liaising with European manufacturers for competitive production pricing. Ignacio's expertise also includes a thesis project at Devir, where comprehensive research led to the creation of a brand manual addressing industry challenges. Early in the career, Ignacio gained valuable experience during a design internship at the prestigious Chilean agency Porta4. Ignacio holds a Professional Degree in Graphic Design from Universidad Diego Portales, completed in 2015.